Camera rumors in 2025: what cameras are coming, officially and otherwise!

Sony rumors 2025

(Image credit: James Artaius)

The Sony rumors are flying thick and fast. Even though the launch of the Sony A9 III and now Sony A1 II have squashed some of the most recent chatter, it has ignited all new rumors in other departments!

There's also a lot of movement in the world of vlogging cameras, too, which is increasingly becoming the noisiest area of the industry. And with the company doubling down on this category, the Sony rumors are super strong when it comes to content creation.

Along with a certain product that's expected imminently…

Sony A7 V

Little is known about the successor to 2021's Sony A7 IV, other than it missed its planned Q4 2024 and Q1 2025 launches. However, we know that Sony has recently registered a new body with certification authorities – which is widely believed to be the A7 V.

I've heard all kinds of talk about the sensor – including suggestions that the A7 V would use Sony's new 44MP sensor to put it in line with the Canon EOS R5 Mark II and Nikon Z7 II – but there are also signs pointing to it retaining the same sensor resolution (if not the same sensor), also featured by the Sony A7C II and the upcoming Sony FX2.

A slew of AI features – perhaps similar in tone to the upscaling we saw in the Canon EOS R1 and R5 Mark II and – would certainly be much more interesting to me than a resolution bump. And with AI being all the rage right now, Sony could do worse than market an "AI camera".

Sony A7S IV

(Image credit: Sony)

The Sony A7S III was launched back in October 2020, meaning that the video-centric Alpha camera is long overdue a refresh (though arguably it's already had at least three, in the guide of the Sony FX3, Sony FX6 and Sony ZV-E1, all of which have the same sensor and all but the latter have much the same features).

From what I hear, Sony has taken its foot off the gas with the A7S series but has not abandoned it – so we will see an A7S IV at some point. However, its focus is squarely on the ZV and FX ranges – particularly the latter, which has exploded in popularity.

It feels as if we may actually see the opposite of what happened last time, with the A7S IV tech debuting in an FX body, before being launched with slight variations in the traditional A7S form factor.

Sony FX3 II (instead of an A7S IV?)

It's long been rumored that another FX3 camera is on the way. However, what's really interesting is the suggestion that we might actually get an FX3 II instead of an A7S IV rather than in addition to it – though the latest I've heard is that Sony is intent on keeping the A7S line alive.

Whether both cameras make it to market or not, it's very plausible that they share the same architecture – given that the FX3 and FX6 were in many ways rebodied A7S IIIs. Whether Sony decides to keep the A7S series alive or merge it with the content-come-cinema halfway house of the FX3 line will be very interesting.

Sony A6200

Originally expected to arrive in the summer, the Sony A6200 is said to possess the same excellent 26MP image sensor as the Sony A6700 – which has also been used in the ZV-E10 II.

My question is, does Sony – or the consumer, for that matter – really want or need both cameras, especially with the ZV camera as a third option?

New Sony RX1

Sony RX1R II compact camera

(Image credit: Sony)

If you've been waiting for an affordable alternative to the Leica Q3, you might be in luck. Sony Rumors has speculated that we could see Sony resurrect its full-frame compact camera line, with a new RX1 – which would be the first since 2016's RX1R II.

Compact cameras have been seeing a resurgence of late, thanks to the likes of the Q3 and Fujifilm X100VI, so it would be interesting to see what Sony brings to the party.

More camera rumors: Canon rumorsNikon rumorsOlympus rumorsFuji rumorsPanasonic rumorsHasselblad rumorsLeica rumorsRicoh & Pentax rumorsGoPro rumors

James Artaius
Editor in Chief

James has 25 years experience as a journalist, serving as the head of Digital Camera World for 7 of them. He started working in the photography industry in 2014, product testing and shooting ad campaigns for Olympus, as well as clients like Aston Martin Racing, Elinchrom and L'Oréal. An Olympus / OM System, Canon and Hasselblad shooter, he has a wealth of knowledge on cameras of all makes – and he loves instant cameras, too.

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